Configure an EDP Email Campaign: Analytics

The Analytics section provides a variety of graphical charts and reports, so you can measure the impact and effectiveness of this Campaign.

If your Campaign contains Split Cells, please note that the reporting information within the Analytics section is available only at the parent Campaign level; the platform does not support child cell-level reporting. 

Note: The Analytics section isn't enabled until the Campaign is launched. 

The features and options available from the Analytics section are described below.   

View Campaign Reports

From directly within the Campaign screen for an EDP-driven Campaign, you can view detailed reporting and analytics on a launched Campaign. These reports show recipient engagement and activity, deliverability details, etc.

  1. Select a reporting topic using the tabs at the top of the screen:

    • Selection -- enter filter criteria, then click run. 

    • Overview -- View high-level statistics about the Campaign, such as send volume, open and click rates, unsubscribe rate, and so forth.

    • Delivery -- View detailed information on deliverability, focusing on bounce rate, bounce types, and unsubscriptions.

    • Device -- View send, open, and click rates by device and browser. 

    • Geography: View send, open, and click rates by geographical region.

    • Demographic -- View send, open, and click rates by a variety of variables, such as age, gender, and email domain.

Edit Campaign Report

The Campaign Reports displayed within the Campaign screen for an EDP-driven Campaign run off a full-featured Business Intelligence reporting tool. The platform displays the standard, default set of Campaign Reports designed to meet the needs of most marketers, but you can optionally drill into the reporting stats to create your own reports, charts, and views.

Note: This Online Help system does not document the full functionality of the Business Intelligence tool. If you have questions about creating custom reports, please speak to your Client Services Representative.

To edit one of the standard Campaign Reports:

  1. Using the tabs at the top of the Analytics section, select the desired report.

  2. Hover your mouse cursor over the desired report block.

  3. Click the three dots icon in the top-right corner of the report block. From the drop-down menu, select Explore from here.

  4. The "Explore" screen is displayed. From this screen, you can fully customize the report, by adding fields, measures, and dimensions, filter the data that appears in the report, change the graph type, etc.

Download Campaign Report Data

From the Analytics section, you can view detailed reporting and analytics, showing recipient engagement and activity, deliverability details, etc. You can then download the data in the report for further analysis, or for use in other systems.

The Campaign Reports are composed of "blocks" containing separate, individual charts or graphs. The platform allows you to download a single report block, or to download the entire report.

Download a Single Report Block

  1. Using the tabs at the top of the screen, select the desired report view.

  2. Hover your mouse cursor over the desired report block.

  3. Click the three dots icon in the top-right corner of the report block. From the drop-down menu, select Download Data. The "Download" pop-up window is displayed.

  4. From the "File Format" drop-down menu, select the desired file format, such as Microsoft Excel, comma-separated values, or PDF.

  5. If you applied visualization options to the graph, you can choose to include those options in the download by selecting "With visualization options applied." Otherwise, select as displayed in the data table.

  6. Select whether values should be formatted or unformatted.

  7. Select a limit option -- Results in table, All Results, or a custom number of rows.

  8. Enter the filename for the downloaded file.

  9. Click download to download the data to your local PC. Or, optionally click open in browser to instead view the data in a separate browser tab or window.

Download an Entire Report

  1. Using the tabs at the top of the screen, select the desired report view.

  2. Click the gear icon near the top-right corner of the report. From the drop-down menu select a download option:

Download as PDF

To download the report as a PDF file:

  1. Select Download as PDF. The "Download" pop-up window is displayed.

  2. Enter the filename for the downloaded file.

  3. Optionally expand the Advanced Options section.

  4. Check Single Column Format if you want all of the blocks within the report to appear in a single vertical column within the PDF file.

  5. Optionally check Expand tables.

  6. From the Paper Size drop-down menu, select a paper size.

  7. Click download to download the PDF file to your local PC. Or, optionally click open in browser to instead view the report in a separate browser tab or window.

Download as CSV

To download the report as a comma-separated values file:

  1. Select Download as CSVs.

  2. The platform downloads a .zip file to your local PC. Each block within the report is included as a .csv file within the .zip file.